Through Every Stage, Diesel Denim Is There
Diesel’s Fall/Winter 2025 campaign, This Is Your Life in D, highlights the timeless presence of denim across a lifetime. The Italian fashion house, under creative director Glenn Martens and art director Christopher Simmonds, turns the spotlight on its denim heritage with a playful, ironic journey through the human experience — all captured by photographer Éamonn Zeel Freel from a fixed, immersive viewpoint.
From birth to the afterlife, Diesel’s latest collection is showcased in everyday and surreal moments: a baby in drawstring jeans, college antics, wild parties, accidents, and even a funeral — all framed in signature Diesel denim, including the Fluid Denim and Double D bag lines.
The campaign’s narrative challenges the boundaries of conventional fashion storytelling, reflecting Diesel’s commitment to individuality and bold self-expression. With a clever mix of humor and depth, This Is Your Life in D invites viewers to reflect on the role of fashion in shaping life’s most personal and defining moments.
