Sofia Richie Grainge Steals the Spotlight in David Yurman’s Latest
David Yurman has unveiled Sofia Richie Grainge as the shining star for their latest Sculpted Cable bracelet campaign. She’s not just any model – she’s now the brand’s global ambassador! The backdrop? The mesmerizing Kellogg Doolittle House in Joshua Tree, CA. What’s unique about this 2023 campaign? It’s the first time David Yurman has centered on just one collection.
What stands out is Sofia’s super chill aura which, honestly, feels like a match made in heaven with David Yurman’s laid-back luxe vibe. With Glen Luchford behind the lens, Elin Svahn styling, and Evan Yurman’s creative genius, it’s like a dream team bringing out the heart and soul of the jewelry.
Sofia herself seems thrilled. In her words, David Yurman is much more than just sparkling trinkets. It vibes with her style, which is all about timeless grace and boldness. “The whole feel of this campaign? It’s like wearing confidence, setting your trend, and being your own kind of leader,” she says.
Now, on to the dazzler – the Sculpted Cable. If you know David Yurman, you’d recognize their signature helix design. This time, it’s transformed. Sleek, polished ridges, with a nod to the classic Cable but with a fresh, contemporary flair.
Fancy a closer look? The bangle is crafted in three 18K gold shades – think sun-kissed yellow, romantic rose, and crisp white. For those who like their bling with a bit of extra twinkle, there’s a pavé diamonds option. It’s a masterpiece, really, years in the making, offering a revamped look at the brand’s beloved design.
For the uber-glam among us, there’s a showstopper version. Adorned with a mesmerizing 170 diamonds, beautifully sized and totaling a whopping 1.7 carats. It’s as if David Yurman’s artisans have sprinkled a bit of the night sky on it.
Evan Yurman? He’s over the moon! “Sofia’s infectious style, her charisma – she’s just the perfect fit for us. Introducing these fresh Sculpted Cable designs with her feels like opening a new, glittering chapter in our Cable story.” Clearly, with this collection, David Yurman beautifully bridges the old with the new, showcasing their legendary craftsmanship.