When German luxury house MCM teams up with streetwear authority SNIPES, the result isn’t subtle—it’s a full-on culture quake. Their latest collaborative capsule, Make It Miami, channels the kinetic energy of South Beach with a fashion-forward punch, delivering a line that’s as fearless as the city it celebrates.
Unveiled with a star-studded launch at DJ Khaled’s We The Best x SNIPES storefront in Miami, the drop was anything but low-key. Icons like Swae Lee, Lisa Hochstein, and Capo Plaza turned up for the debut, where palm trees met paparazzi and street style collided with international luxe. Fronted by MCM chairwoman Sung-Joo Kim and SNIPES CEO Dennis Schröder, the collection’s reveal was a statement of cross-cultural ambition and design innovation.
The pieces speak Miami fluently—think oversized fits, tropical colorblocking, and design cues straight from Ocean Drive. Turquoise, bubblegum pink, and icy white dominate the palette, cutting sharply against the timeless grounding of black. From slouchy streetwear staples to luxe leather bags, every item pulses with the carefree confidence of the 305.
But it’s the accessories that steal the spotlight. The dual drop of high-concept leather bags feels like a masterclass in style chemistry. SNIPES brings in black nylon laced with leather—edgy, sleek, and exclusive to their platform. Meanwhile, MCM stays true to form with pristine white leather and the house’s iconic Visetos monogram, an offering only available through MCM boutiques. Two visions, two vibes, one collection.
What makes Make It Miami especially magnetic is how it threads the needle between divergent brand DNA. SNIPES owns youth, hype, and street. MCM stands for heritage, prestige, and elevated craft. But their shared devotion to self-expression and cultural relevance makes the collection feel not just collaborative—but completely inevitable.
Available now in limited quantities, the capsule can be found online and in select MCM and SNIPES flagship locations across the U.S. and Europe.
