Alexander McQueen’s Autumn/Winter 2024 Campaign
East London’s gritty underbelly sets the stage for Alexander McQueen’s Autumn/Winter 2024 campaign, a vibrant tapestry woven from the city’s unflinching spirit. Photographed by Glen Luchford, the campaign captures the raw energy of London – the slick of yesterday’s rain on glistening streets, shafts of light piercing a dramatic sky, and the silent hum of the city’s ever-pulsating heart.
McQueen’s new Creative Director, Seán McGirr, masterfully translates this urban poetry into wearable art, staying true to the label’s heritage while injecting a fresh layer of originality. The campaign unveils models transformed into statuesque figures, their poses frozen in time, yet bursting with the city’s unyielding energy.
Forget about following the crowd – this campaign thrives on the beautiful clash of contradictions. McGirr throws open the doors to individuality, showcasing a dazzling hodgepodge where softness meets sharpness and unexpected pairings spark something entirely new. This isn’t just fashion; it’s a pulsating celebration of youthful rebellion.
Every facet of London’s vibrant subcultures finds its voice: the sharp lines and regal air of a deep V-neck suit, the raw energy of the punk scene channeled through distressed leathers and bold buckles with the iconic Fringe Loafer, and a touch of whimsical whimsy with a woman in a breathtaking gown perched atop a white horse.
McQueen throws out the rulebook entirely. This campaign isn’t about minimalism or restraint; it’s a full-on embrace of life’s rich tapestry. Overflowing furs juxtapose with clean lines, a luxurious wink at the city’s multifaceted soul. It’s honest and audacious, a mirror reflecting London’s captivating blend of darkness and dazzling light. McQueen AW24 isn’t just fashion – it’s a vibrant experience waiting to be worn.