In a significant leadership shakeup at one of the most disruptive companies in freight tech, Robert Falck, founder of electric and autonomous trucking startup Einride, is stepping down as CEO. The change marks a pivotal moment for the Swedish company as it pushes to scale globally, raise more capital, and prepare for a potential IPO.
Falck, who founded Einride in 2016 with a vision to revolutionize the carbon-intensive freight industry, will now serve as executive chairman of the board, where he’ll concentrate on the company’s long-term strategy. Stepping into the CEO role is Roozbeh Charli, Einride’s CFO and a key architect behind the company’s operational infrastructure and transatlantic expansion.
“After nearly a decade of building as CEO, it’s time to shift my focus to where I can create the most long-term value,” Falck said in a statement. “As executive chairman, I will focus on the overall company strategy, including ensuring that Einride can go public when we find the time is right”
Falck’s journey with Einride has been anything but ordinary. A serial entrepreneur—Einride is his seventh venture—he began with a nightclub guest list startup before becoming director of manufacturing engineering assembly at Volvo GTO Powertrain. That diverse background, merging creativity with industrial expertise, shaped the unique ethos of Einride.
Under Falck’s leadership, Einride became one of the first companies to debut electric, autonomous freight pods, vehicles designed without driver cabins, steering wheels, or pedals. His ambition wasn’t just to electrify freight—it was to reimagine it entirely.
Today, Einride operates one of the largest fleets of electric trucks across Europe, North America, and the Middle East, with a growing list of high-profile clients including PepsiCo, Carlsberg Sweden, and DP World.
Roozbeh Charli’s appointment signals a shift from vision-building to execution and expansion. Charli, who has been with Einride for five years, has played a critical role in the company’s financial planning, supply chain design, and scaling initiatives. His new role as CEO positions Einride to deepen its presence in key markets and drive operational efficiency as it inches closer to profitability.
“I’m honored to take the helm and build on Robert’s transformative vision,” said Charli. “The mission remains the same—to lead the freight industry into a cleaner, smarter future. Now, it’s about executing that vision at scale”
Einride has raised $654 million to date, including a $500 million funding round in 2022. In a prior interview, Falck said the company may need another $100 million in working capital to reach the necessary scale for profitability.
The company currently reports $5 billion in contracted revenue and is tracking $50 million in annual recurring revenue for 2024. With an eye on the public markets, Falck’s new role will involve navigating timing and structure for a potential IPO—a move that could further validate Einride’s innovative approach to sustainable logistics.
This leadership transition marks a new chapter for Einride. The startup, once known for bold claims and ambitious prototypes, is now transforming into a global logistics powerhouse with real revenue, real partnerships, and real momentum. Falck’s continued involvement in strategy ensures the vision remains intact, while Charli’s operational rigor promises disciplined growth.
Together, they aim to prove that electrified, autonomous freight isn’t just the future—it’s happening now.
