In an era where vulnerability in hip-hop is steadily becoming more accepted—and expected—Bay Area-born, Athens-based artist Sajaad is pushing the envelope even further with his latest single, “My Brudda.” The emotionally reflective track delivers what he calls “Heartfelt Bounce”—a blend of melodic production and soul-baring lyricism that hits just as hard as it heals.
Out now on all streaming platforms, “My Brudda” is Sajaad’s most personal track to date. Built on the theme of drifting apart from loved ones—whether connected by blood or bond—the single captures the complicated duality of distance: the ache of growing apart, and the unshaken love that remains.
“This one came from a real place,” Sajaad shares. “Sometimes we don’t get to say how we feel until it’s too late. So this was my way of doing that while we’re still here”
From childhood friends to family members walking their own paths, “My Brudda” touches a universal nerve. It’s a reminder that time, growth, and changing circumstances don’t have to erase love—they just change how it’s expressed.
Sonically, the track balances mellow keys with head-nodding percussion, creating a space that’s both meditative and rhythmically engaging. Sajaad’s delivery is grounded and earnest, proof that storytelling doesn’t have to sacrifice energy.
Beyond his music, Sajaad is cultivating a broader message through his lifestyle and mindset brand EyeManifest, which emphasizes intentional living, self-growth, and staying rooted in purpose. These values echo through the emotional core of “My Brudda,” reinforcing that his work isn’t just about expression—it’s about elevation.
In recent months, he’s been making waves throughout Georgia’s independent music scene, performing at local festivals, curating his own shows, and even scoring a placement with his track “Sic Em” on the University of Georgia’s football stadium playlist—an impressive feat for an independent artist.
“My Brudda” is more than just a track—it’s a conversation starter. It’s for the ones you haven’t spoken to in a while, the ones you miss but don’t always say it to, and the ones who’ll always be in your heart, no matter how far the road winds.
For listeners who appreciate introspective rap with bounce, or anyone navigating the complexities of brotherhood and personal growth, Sajaad’s “My Brudda” is a must-listen—and a reminder that some messages are worth saying before it’s too late.
