Drake is back in the driver’s seat—and this time, it’s icy. On July 4, while most of North America was celebrating fireworks and freedom, the Toronto icon quietly launched what might be the most personal and cold-blooded chapter of his career. With no promo and zero warning, he dropped What Did I Miss?, a moody, hard-hitting track packed with lyrical heat and cinematic visuals that double as Episode 1 of his rumored upcoming project: Iceman.
In true Drake fashion, the single arrived as a surprise livestream on YouTube, following a video that opens inside an actual Toronto ice warehouse. Dressed in a uniform and moving through stacks of ice, Drake plays it cool—until he tunes into his own new music video on the break room TV. That’s when things shift. The beat hits, and so do the bars.
While some expected direct shots at Kendrick Lamar after their fiery rap feud, Drake keeps it more nuanced. Instead of diss-track theatrics, What Did I Miss? is a loaded meditation on betrayal, fractured friendships, and what it feels like when the people closest to you flip sides. “I don’t give a fk if you love me, I don’t give a fk if you like me,” he spits. The line lands like a gut punch—and it’s just the start.
Drake questions who was really riding for him and who jumped ship. There are subtle digs at public figures and longtime allies, from NBA stars LeBron James and DeMar DeRozan—who showed up at Kendrick’s Pop Out event—to rumored jabs at Rick Ross and Future. The references may be cloaked in code, but the emotion isn’t.
The video also nods to American gun culture with a haunting visual inspired by Gabriele Galimberti’s The Ameriguns photography series, further anchoring Drake’s narrative in real-world tension. He later drives through Toronto in a company van, playing more unreleased tracks and connecting with fans. As the video closes, the words “Iceman Coming Soon” flash on screen.
So why Iceman? It could be a nod to his literal ice supplier setting, but fans are speculating a deeper Marvel reference. The X-Men’s Iceman is known for his emotional honesty and ability to face uncomfortable truths—a fitting metaphor for a rapper unafraid to call out betrayal from within his inner circle.
Following the collaborative, R&B-driven vibes of $ome $exy $ongs 4 U with PartyNextDoor, What Did I Miss? signals a sharp pivot. This is rap Drake. No apologies. No hooks for the charts. Just bars, reflection, and cold truths. And it looks like we’re only on Episode 1.
