In a world where audiences expect brands to not only talk the talk but walk the walk, Condé Nast’s Mission Studio is setting a gold standard for purpose-driven storytelling. At the intersection of journalism, authenticity, and entertainment, Mission Studio transforms brand values into powerful narratives that engage, educate, and inspire.
One of its most compelling ongoing collaborations is with Ronald McDonald House Charities (RMHC)—a global organization beloved by many, yet often misunderstood. While public sentiment towards RMHC is overwhelmingly positive, many are unaware of the breadth and depth of services it provides to families in need. Condé Nast’s Mission Studio bridges that gap through emotionally resonant, human-centered storytelling that brings RMHC’s mission vividly to life.
Storytelling with Purpose
“We found the best way to tackle the knowledge gap was to hone in on specific services and use human-driven stories to bring them to life,” shares Nina Van Brunt, Founder and Global Head of the Condé Nast Mission Studio. “Having tangible examples ensures information retention, and personal stories are the easiest way to truly connect.”
Through its partnership with RMHC, Mission Studio doesn’t just tell audiences what RMHC does—it shows them. Anchoring video content within titles like SELF, Vanity Fair, and Architectural Digest, and leveraging the full power of Condé Nast’s 37 iconic brands, the studio creates tailored, high-impact storytelling that resonates across diverse audiences. This multi-brand, multi-platform approach ensures RMHC’s message reaches not just broad demographics, but the right ones.
Crafting Trustworthy Stories
Capturing intimate family experiences requires more than cameras and scripts; it demands trust, compassion, and care. Mission Studio places the comfort and dignity of their subjects at the forefront. Working closely with RMHC chapter representatives, conducting pre-interviews, and ensuring patient, high-EQ directors are part of the team are all integral steps in building an environment where families feel safe to share their stories.
“Honesty and vulnerability are paramount. The goal isn’t just to capture a story; it’s to honor it,” says Van Brunt.
A Commitment to Action and Authenticity
The power of Mission Studio lies not just in the stories they tell, but in the integrity with which they tell them. The studio’s core pillars—journalistic integrity, authenticity, and entertainment—guide every project. Backed by the editorial standards of brands like The New Yorker and Vogue, Mission Studio ensures that every narrative is both compelling and deeply respectful.
“Consumers use their wallets as an extension of their conscience,” Van Brunt notes. “Today, audiences expect brands to align their actions with their values. Lip service is not enough—and can even be damaging. True impact requires real action”
Through careful platform strategy, meticulous research, and data-driven insights, Mission Studio doesn’t just create content—it sparks change. Whether influencing consumer choices or inspiring policy discussions, their stories drive meaningful action.
An Evolving Partnership with RMHC
Since launching their first joint campaign in 2021 with the emotionally powerful series The Little Things, Condé Nast and RMHC have deepened their collaboration year after year. From producing global content filmed in the U.S., Canada, Brazil, Ukraine, and the Netherlands, to expanding into internal storytelling for RMHC’s global chapters, Mission Studio’s partnership has become a model of how brands and nonprofits can amplify each other’s impact.
Each project exceeds performance benchmarks, boosts brand affinity, and most importantly, furthers RMHC’s mission to support families in crisis around the world.
“Our storytelling evolves as RMHC’s needs evolve,” Van Brunt says. “Their continuum of care deserves a continuum of storytelling—and we’re honored to help deliver that”
