In a bold move reflecting the rising pace of fintech consolidation, Flex, a personal finance platform for business owners, has acquired Maza, a Spanish-language finance app, in a $40 million deal, the companies confirmed to TechCrunch.
At first glance, the merger may seem like an unusual pairing. Flex is known for its software and payments infrastructure that helps small business owners manage their finances through a single app. Maza, on the other hand, was initially focused on helping Spanish-speaking consumers — including immigrants — open bank accounts, receive debit cards, and obtain Individual Taxpayer Identification Numbers (ITINs).
However, the two companies found common ground over time. Maza discovered that a significant portion of its user base were actually solopreneurs and small business owners—including landscapers, cleaners, and subcontractors—who began using its platform to run parts of their operations. As Maza leaned into building more business-focused tools for its Spanish-speaking clientele, Flex recognized the potential synergy.
“As both companies gravitated toward the same user — business owners with consumer needs — the lines between the two began to blur,” said Zaid Rahman, Flex founder and CEO. “Rather than build a parallel product, it made more sense to combine forces and scale from day zero to year ten.”
The deal is structured to allow both companies to accelerate a shared roadmap, and Maza will rebrand as Flex Consumer. Maza’s founding trio — Luciano Arango, Robbie Figueroa, and Siggy Bilstein — will take on executive roles within the newly combined company.
“As founders, we’ve felt the pain of fragmented financial tools,” said Arango. “Maza and Flex were building from opposite ends of the same problem. Joining forces was the logical next step.”
Founded in 2022, Maza quickly gained traction in the fintech space. By 2024, it was experiencing 290% year-over-year revenue growth and serving over 250,000 customers. The company had raised $24 million in equity funding, including a previously unannounced $15 million Series A led by Wellington, with participation from Andreessen Horowitz (a16z), Tusk Venture Partners, Titanium Ventures, and celebrities like Anderson .Paak and former Amex Bank CEO Anré Williams.
Flex, also founded in 2022, has raised $45 million in equity and secured $300 million in credit facilities to support its flagship credit card offering. It was most recently valued at $250 million following a $25 million equity round led by Titanium Ventures in March.
With the acquisition, 95% of Maza’s 22-person team has joined Flex, which now boasts a workforce of over 80 employees.
This acquisition comes amid a clear uptick in fintech M&A activity. According to CB Insights’ State of Venture Q1 2025 report, the sector saw 191 M&A deals in Q4 2024, followed by 184 in Q1 2025, a notable increase from 143 in Q3 2024. Other recent M&A moves include Pipe’s acquisition of Glean.ai and Checkr’s acquisition of Truework, underscoring growing momentum in the embedded finance and verification spaces.
For Flex and Maza, the combination aims to create a comprehensive financial toolkit tailored to underserved and bilingual entrepreneurs, addressing both personal and business financial needs through a single, unified platform.
