When you think of divorce, chances are you imagine courtroom tension, emotional chaos, and financial uncertainty. But for Holly J. Moore, founder and CEO of Moore Family Law Group, there’s another way to see it—through the lens of a calculated investment. And that perspective is changing how clients experience one of life’s most difficult transitions.
Holly J. Moore isn’t your typical family law attorney. Since launching her firm in 2008, she’s built Moore Family Law Group into a powerhouse rooted in both empathy and efficiency. While most legal practices operate in reactive mode, Moore runs hers like a modern, data-driven business—with performance metrics, client retention departments, and a bold focus on return on effort.
“At Moore Family Law Group, we’ve made a conscious choice to operate like a business in the legal world,” Moore says.
“It’s what allows us to deliver the level of service clients truly deserve”
Her team doesn’t just track hours and wins—they measure what matters. From lead source analysis and client acquisition costs to billable-hour performance and customer satisfaction, Moore treats every element like a growth metric. There’s even a designated “client happiness specialist,” because in her firm, relationships are as critical as results.
That blend of compassion and calculation becomes even more vital inside the courtroom. Moore recalls a moment when two clients spent over $1,000 in legal fees arguing over a high-end coffee machine. “It’s not about the coffee—it never is,” she explains.
“It’s about the feeling attached to it. But you have to ask: what’s the return on this fight?”
In Moore’s world, emotion is acknowledged, but decisions are driven by clarity. She encourages clients to think about their divorce like investors—balancing risk, cost, and outcome.
“When you reframe litigation this way, it shifts the narrative. You focus on value, not revenge. And that’s where the power is”
The firm’s results speak for themselves. With over 10,000 hearings under their belt and more than 1,700 clients served, the Moore Family Law Group doesn’t just promise results—they’ve got the numbers to prove it. Their senior attorneys and paralegals collectively bring over 50 years of expertise, and their track record shows a firm that knows how to navigate both courtroom complexities and client emotions with equal finesse.
But behind all the systems and KPIs is a founder who genuinely understands what her clients are going through.
“Even the most intelligent people lose their center during divorce. They get overwhelmed. We’re here to guide them back to logic without dismissing the emotions”
That mindset is what positions Moore—and her entire firm—not just as lawyers, but as advisors, strategists, and business-savvy advocates in a space that’s often anything but rational. While many firms cling to tradition, Moore Family Law Group proves that in today’s legal landscape, innovation, empathy, and entrepreneurial thinking are the new gold standard.
Because sometimes, the smartest legal move isn’t just about knowing the law—it’s knowing how to run a firm that truly works for its clients.
