Traditional beauty standards have long emphasized a narrow definition of beauty—often promoting ideals that are unrealistic, exclusive, and out of step with the rich diversity of real people. According to the Dove Self-Esteem Project, over 70% of women report feeling pressured by media to conform to these standards, which frequently fail to reflect the beauty found in different cultures, body types, and skin tones.
However, the industry is evolving. Today’s consumers—especially Millennials and Gen Z—are more discerning and socially conscious. A Nielsen report revealed that 73% of these consumers are willing to pay more for sustainable products. In beauty, this shift is pushing brands to move beyond surface-level solutions, toward authenticity, inclusivity, and environmental responsibility.
A New Standard: ÂMÉ Living
At the forefront of this movement is ÂMÉ Living, founded by Jen Alsehali, a healthcare professional celebrated for her work in non-surgical spinal healing. Drawing from her holistic health background, Alsehali has channeled her expertise into skincare innovation—creating products that care for the skin while respecting the body and the planet.
ÂMÉ Living’s philosophy is clear: skincare should not only enhance appearance but support total well-being. The brand is built on a foundation of ethical sourcing, environmental sustainability, and clinically-backed ingredients, making it a standout in a crowded market.
Regenerative Beauty, Inside and Out
What truly sets ÂMÉ Living apart is its use of regenerative ingredients—sourced through agricultural practices that restore ecosystems, improve soil health, and support biodiversity. This commitment goes far beyond clean beauty; it’s about giving back to the Earth while delivering real, visible results to the consumer.
Each formula is designed with bioactive compounds proven to nourish and repair the skin. For instance, the Anti-Puff Eye Elixir features ingredients like caffeine and botanicals to reduce puffiness and under-eye circles naturally, while the Brilliant C Therapy Serum blends Vitamin C with superfruits for brightening and antioxidant protection.
Every product is supported by clinical research, ensuring safety and effectiveness for all skin types. The result? Skincare that not only works but works for everyone.
Ethics Beyond the Bottle
ÂMÉ Living’s ethical commitment doesn’t stop with ingredients. The brand uses fully recyclable packaging, minimizing waste and reducing its environmental footprint. Transparency is also key—consumers are empowered with knowledge about what they’re putting on their skin and how it’s made.
In doing so, ÂMÉ is not just building a skincare line. It’s creating a movement—one that champions conscious beauty, diverse representation, and a more sustainable future.
