The lead-up to a night out has always carried its own magic — the wardrobe decisions, the music, the laughter shared over that first drink. With their latest campaign, Courvoisier distills this exact energy, spotlighting the pre-party moment as the new main event. Bring Your Own Courvoisier — or #BYOCV — is more than a catchphrase. It’s a cultural statement.
At the center of this stylish celebration are Emmy-winning actress Karrueche Tran and avant-garde fashion force Bloody Osiris. The two creatives star in The Courvoisier Call, a moody, cinematic short directed by Esquire’s Mark Anthony Green. The campaign film follows their behind-the-scenes ritual: from selecting statement-making fits to sipping Courvoisier over ice — the calm before the storm of a night out in the city.
Their chemistry and authentic pre-party rhythm breathe life into Courvoisier’s mission: elevate everyday moments with intention and style. And it’s not just happening on screen.
Courvoisier is taking the BYOCV experience nationwide with immersive activations across major U.S. cities. Starting with a Courvoisier Dînatoire hosted by Tran in New York City, these curated gatherings infuse early-evening cocktails with French sensibility — think aperitif-hour bites, premium pours, and polished socializing. It’s Parisian tradition remixed for a new generation of tastemakers.
“BYOCV resonates with me because it reflects real moments we all share,” said Bloody Osiris. “Bringing your own Courvoisier sets the tone. It’s a vibe. A statement”
The brand, with its legacy of refinement since the 18th century — including a toast at the Eiffel Tower’s 1889 opening — continues to reimagine its place in modern luxury culture. With the BYOCV rollout, Courvoisier proves its relevance in today’s social rituals while honoring its historic roots.
To further spread the movement, Courvoisier is releasing custom reusable bags marked with the BYOCV message, free with select bottle purchases across the U.S. It’s a tactile extension of the lifestyle they’re building — one that’s as sustainable as it is stylish.
Tran, who’s known for her refined taste and cultural presence, sees the BYOCV concept as deeply personal.
“It’s about making every get-together special and memorable,” she shared. “I’m excited to host my own Dînatoire over a glass of Courvoisier and lemonade — my fave”
For those ready to host their own elevated pregame experience, Karrueche’s go-to recipe is simple, bright, and effortlessly chic:
Courvoisier + Lemonade Cocktail
• 1.5 parts Courvoisier VS
• 0.75 parts lemon juice
• 0.5 parts simple syrup
Shake all ingredients (except soda), pour into a Collins glass over ice, top with soda, and garnish with a lemon wheel.
The BYOCV campaign doesn’t just redefine the pregame — it transforms it into a signature experience. Whether you’re heading out for the night or staying in with close friends, a well-crafted ritual — with Courvoisier in hand — sets the stage for unforgettable memories.
