Jon Boles is the Founder and CEO of AVINTIV, a prominent branding and digital marketing agency headquartered in Phoenix, Arizona, with offices in Scottsdale, Miami, and expansion plans set for Los Angeles in 2024. Recognized as one of the top boutique agencies in the U.S., AVINTIV has worked with globally renowned brands such as Ferrari, Lamborghini, Maserati, Fit Body Boot Camp, and many others. A born brand builder with a powerful network, Boles has created 12 of his own brands, sold two, and consulted for hundreds more. He launched AVINTIV out of necessity when he couldn’t find an agency that delivered the level of care and quality he envisioned.
Seven years later, AVINTIV has grown into a leading force, going head to head with industry giants on behalf of its clients. When asked about how brands can succeed in today’s market, Boles emphasized that the branding landscape has changed dramatically, particularly over the past three years. Consumers now expect brands to be personalized and provide exceptional experiences. He believes that long-term success depends on the ability to pivot and adapt brand strategies effectively. According to Boles, understanding your ideal customer on a deep psychological level is essential. Consistency across all areas of a brand is critical, and even slight inconsistencies can cause customers to turn to competitors. The first and most important step, he explains, is properly positioning the brand to meet the real needs of its audience.
AVINTIV attributes its continued success to a unique and disciplined approach. After working with hundreds of brands at the height of their success, the agency developed a proprietary five-step method called “The AVINTIV WAY.” This method blends consulting, branding, and marketing into a comprehensive strategy that can build, rebuild, and grow brands across any industry. Boles’s 15 years of consulting experience have shaped a culture where every team member is trained to understand the unit economics of business and commerce. Employees are not just aware of these principles but are encouraged to apply them actively in a fast-changing market. This level of preparation and insight is a key reason why top-tier clients trust AVINTIV with their most important brand initiatives.
In addition to leading AVINTIV, Jon Boles is also the Founder and CEO of Boles Capital, a private equity firm offering capital to clients and seed funding to emerging brands. He also oversees CREDI, a platform providing some of the lowest credit card processing rates in the industry. Through these ventures, Boles has created a powerful ecosystem designed to build, fund, and scale brands to new heights.
With his finger firmly on the pulse of the market and a clear vision for the future, Jon Boles continues to set new standards in branding and marketing. Through AVINTIV and his other ventures, he is helping companies not just succeed—but become truly iconic.
