When Swiss precision collides with Spanish artistry, the result is not just functional—it’s fashion-forward. The FW25 collaboration between Loewe and On is a masterclass in how two lifestyle giants, with seemingly opposing identities, can fuse their DNA into something refreshingly wearable. Think engineered performance gear—recast in bright, breathable elegance.
Dropping just in time for summer 2025, the collection goes beyond standard streetwear or gym attire. Instead, it introduces a new echelon of activewear, where movement and luxury co-exist in perfect stride. The returning hero of this line? The Cloudventure 2.0 sneaker—On’s cult-favorite trail runner—now reimagined with Loewe’s signature flair. Stone and neutral tones keep things grounded, but they’re boldly offset by jolts of vibrant green and deep ocean blue—evoking both alpine trailheads and Mediterranean skies.
This isn’t a mere remix of old hits. It’s a dynamic evolution that brings Loewe’s design finesse into the realm of motion. As models leap, stretch, and sprint through wide-open natural landscapes, the collection’s soul comes to life: individual expression through movement. The active silhouettes are intentionally fluid—lightweight outerwear, sculpted leggings, and breathable layers that highlight rather than hide the body’s form and rhythm.
Unlike fast fashion’s take on athleisure, Loewe x On doesn’t dilute purpose for the sake of trend. Each garment retains the integrity of performance tech—moisture-wicking fabrics, ergonomic seams, cloud-structured soles—while stepping up the visual impact. The color story, driven by a playfully luxe aesthetic, is Loewe’s gift to a summer wardrobe too often lost in black and grey.
Ultimately, this drop is less about competing in a race and more about celebrating the journey. It’s for the runner who appreciates sculptural sneakers, the hiker who packs style into every ascent, and the city dweller whose wardrobe demands both comfort and clout. And while On brings the technical prowess, Loewe offers the cultural cachet.
Launching online May 14 and in select boutiques on May 15, this FW25 collection sets the tone for the season: less sweat, more style—but never compromising on either.
