New Zealand’s untouched wilderness might feel a world away from city life, but Moreporks is making sure that legacy walks with you—wherever your street takes you. The Kiwi-born label, founded in 2010 and named after the native Morepork (Ruru) bird, has long redefined what “outdoor wear” means by merging rugged durability with everyday urban ease.
After a quiet leadership transition in 2022, Moreporks hasn’t lost its way. In fact, it feels sharper than ever. The brand’s FW25 collection—now live—is a confident blend of function, familiarity, and low-key luxury. It delivers what fans love most: timeless shapes, workwear layering, and updated fits that still nod to the land where it all began.
This drop brings back some crowd favorites—the heavyweight Fisherman Knit, the Graphic Knit, and their well-loved Workwear Jacket—but introduces fresh pieces too. The new Cropped Hunting Coat balances classic outdoor lines with a modern cut, while the Fly Fishing Vest brings functional layering into the streetwear spotlight. Flannel shirting keeps it cozy and grounded, and the tweed six-panel caps are subtle enough to pair with just about anything.
Each garment reflects the brand’s core values: craftsmanship, instinct, and purpose. Nothing feels performative, yet every detail matters. Moreporks doesn’t overdesign—it refines. That ethos is baked into every thread, from recycled fabrics to durable finishes that actually hold up in unpredictable weather.
And while the label remains deeply rooted in New Zealand’s outdoor culture, its appeal has gone global. Moreporks isn’t trying to be everywhere—it’s just building for people who want clothing with meaning, not just hype.
The FW25 collection is available now via Moreporks‘ official site. Whether you’re layering up for a long trail or just running errands in the city, this is gear built to last and meant to be lived in.
