What do the RSPCA, the Winter Olympic Team, and your local real estate office have in common? Odds are, they’re all wearing something Pamela Jabbour helped design. As the founder and CEO of Total Image Group (TIG), Jabbour has spent the last two decades reimagining what Australians wear to work—not just to meet a dress code, but to embody a brand’s entire identity.
Jabbour’s story begins at 20, fresh out of university, with nothing but a marketing degree, a vision, and the nagging sense that Australia’s uniform industry desperately needed disrupting. Back then, workwear remained stuck in the polyester past—stiff, shapeless, and largely made by and for men. No storytelling. No style. Little comfort. Unless you were part of an airline or a bank, uniforms were a visual afterthought.
So, she went all in. She used her father’s manufacturing contacts and a bold ambition that fuels real change. Then, she started cold-calling cinemas, hotels, and franchises —pitching a new way to think about workwear. One small regional cinema said yes. That first win unlocked more. And before long, TIG was on the radar of household names across retail, hospitality, health, and education.
But this was never just about clothing. Jabbour saw uniforms as brand-building tools—wearable expressions of purpose, energy, and identity. Her team didn’t just design garments. They translated brand DNA into uniforms people actually wanted to wear. Whether it was an edgy, streetwear-inspired kit for an activewear label or modern suiting that made real estate agents feel sharp and confident, TIG’s approach has always been as strategic as it is stylish.
What sets TIG apart today isn’t just its client list—it’s the culture behind the clothes. Pamela has led the company with an obsessive focus on values: innovation, sustainability, inclusivity, and a genuine respect for the people wearing the product. Long before the fashion industry began flaunting ESG metrics, TIG was trialling eco-friendly textiles, reworking its supply chain, and prioritising ethical sourcing. That early commitment paid off—TIG is now one of the few major Australian uniform providers to earn B Corp certification, putting it in a global league of purpose-led businesses.
Still, for Jabbour, success hasn’t dimmed the hustle. Her leadership style blends grit with grace, and she’s been steadily making space for more women in an industry traditionally dominated by legacy players. She’s turned a once-overlooked category into a high-impact, fashion-forward niche. It speaks directly to the future of work—not just its image.
Now, Pamela’s eyes are on what’s next: pushing deeper into sustainability, designing with intention, and helping companies tell richer stories through what their teams wear. “It’s never just a shirt or a jacket,” she says.
“It’s confidence. It’s culture. It’s pride in where you work”
From a single cold call to 350,000 Australians dressed daily in her designs, Pamela Jabbour has reshaped more than wardrobes—she’s redefined what it means to show up to work with purpose.
