Siegelman Stable is galloping into new territory—and it’s bringing Ford along for the ride. In a bold fusion of equestrian heritage and vintage American auto culture, the brand has teamed up with Ford to release its first-ever automotive-inspired capsule: a 20-piece collection called “Horse Power,” launching July 4 online and at its East Hampton pop-up on 87 Newtown Lane.
The collaboration is as nostalgic as it is personal. Siegelman founder Max Siegelman frames it as a tribute to his own roots—specifically, his father’s deep love for 1980s Ford Explorers, particularly the iconic Eddie Bauer editions. That legacy lives on in the collection, which leans heavily into Americana aesthetics: think graphic tees, embroidered caps, vintage-washed denim, retro fleece, throwback swimwear, and laid-back loungewear.
“Harness racing and horsepower—it just made sense,” Max shared in a statement. The pieces themselves feel like something you’d spot in an old family photo album, worn by someone leaning against a Ford Bronco at a dusty racetrack. That balance of grit and gloss defines the entire drop.
Ford’s branding plays a central role across the capsule, merging its bold, badge-heavy identity with Siegelman’s streetwear-meets-sport feel. The result? A collection that channels rural cool and American muscle with modern polish—perfect for a summer built on movement, nostalgia, and identity.
Launching on Independence Day, “Horse Power” isn’t just a fashion statement—it’s a full-throttle celebration of freedom, personal legacy, and enduring design. Whether you’re beach-bound or city-stuck this summer, this drop makes a case for dressing like your dad in the best way possible.
