TAG Heuer, the iconic Swiss Luxury Eyewear brand renowned for its precision timepieces, steps confidently into the world of high-end eyewear with the launch of its latest collection. Known since 1860 for its bold, avant-garde designs and commitment to excellence, TAG Heuer continues to redefine innovation—not just in watchmaking but now in visionary style. Leading this new era is actor and race car driver Patrick Dempsey, who perfectly embodies the brand’s spirit of performance, sophistication, and legacy. With over a century of craftsmanship rooted in horological excellence and sporting heritage, TAG Heuer’s expansion into eyewear signals a natural evolution of its masterful design language and daring attitude.
The new collection, developed in collaboration with Thélios LVMH Eyewear Excellence, introduces three distinct lines that each reflect a facet of the brand’s storied identity. The Jack Heuer Line pays tribute to the man who helped shape the brand’s legacy, featuring 1960s-inspired pilot sunglasses that fuse vintage flair with modern edge. Alongside it, the Mini Vingt-Sept Line and the Shield Pro Line cater to both minimalist aesthetics and high-performance lifestyles, elevating eyewear into an expression of character, precision, and enduring style.
