What happens when a legacy fashion house collides with a global banking powerhouse? You get one of the most talked-about fashion exhibitions of the season—UBS House of Craft x Dior, an experience that doesn’t just display couture but dives headfirst into the creative lifeblood of a brand that’s shaped style for nearly a century.
Opening for just three days in New York’s Financial District, the installation is more than a typical retrospective. It’s an immersive invitation into Dior’s artistic evolution, brought to life by longtime Dior collaborators Carine Roitfeld and photographer Brigitte Niedermair. Nestled inside 28 Pine Street—an unexpected yet striking choice—UBS swaps spreadsheets for silhouettes. The move signals its intent to expand luxury offerings beyond finance and enter the cultural conversation.
At the heart of the exhibit is a showcase that feels almost mythical: iconic looks from every creative director who has helmed Dior, curated with Roitfeld’s signature sharp eye. You’ll walk through the eras of Christian Dior himself, then on through Yves Saint Laurent’s daring youthquake, Marc Bohan’s discreet elegance, Gianfranco Ferré’s architectural vision, John Galliano’s theatrical genius, Raf Simons’s minimalistic modernism, and Maria Grazia Chiuri’s unapologetic feminism. There’s also a thoughtful nod to Kim Jones, whose menswear touch has brought contemporary energy to Dior’s heritage.
The exhibit is anything but static. Niedermair’s lens, a familiar presence in Dior’s storytelling since the late ’90s, recontextualizes the garments as living art. Her photographs guide visitors through each room like a visual memoir, capturing both fabric and feeling with disarming intimacy. It’s not just fashion—it’s time travel stitched in tulle and silk.
And UBS? They’re not just a sponsor. The Swiss bank’s House of Craft is a bold move into experiential luxury—offering elite clients access to haute couture, gastronomy, horology, and beyond. If this New York debut is any sign, they’re off to a stylish start.
Whether you’re a longtime fashion devotee or a curious newcomer drawn in by Dior’s global mystique, the exhibition promises something rare: a front-row seat to fashion history. But it’s not just a look back. It’s a statement about where luxury is going next—and who gets to be part of that journey.
UBS House of Craft x Dior runs June 6–8, 2025, at 28 Pine Street, NYC. Attendance is limited.
