Lilac + Flint is redefining skincare not as a beauty ritual—but as a catalyst for confidence, healing, and holistic well-being. Founded by industry veterans Erin Moens and Lindsay Flint, the brand delivers more than just high-performance products—it offers a philosophy that skincare can transform how we feel about ourselves. Their shared belief is simple but powerful: when skin thrives, confidence follows.
In an industry often focused on surface-level results, Lilac + Flint digs deeper. The duo, who bring over 40 years of combined experience in aesthetics, created the brand to address a missing link in the market—skincare that treats breakouts and signs of aging simultaneously. For Flint, the mission is personal. Having struggled with acne and sensitive skin since her teens, she understands the emotional toll of skin concerns.
“It’s not vanity—it’s self-esteem,” she says. “Healthy skin can lift a burden you didn’t realize you were carrying”
Scientific studies support their perspective, showing that skin conditions such as acne, rosacea, or eczema are linked to lower self-esteem and increased anxiety. Flint’s experience in luxury spas—including the Four Seasons Resort in Palm Beach—revealed how deeply skin issues impact clients’ lives. Many women shared stories of avoiding social situations or hiding behind makeup to cope with their appearance. Inspired by these conversations, Moens and Flint set out to create products that don’t just treat skin—they help people feel good in their own skin.
Lilac + Flint’s product line is designed with intention, offering a rare combination of acne-safe and anti-aging formulations. These products speak directly to a demographic often ignored in the beauty space: women who experience both breakouts and aging skin. Rather than forcing a choice between harsh acne treatments and rich anti-aging creams, Lilac + Flint provides elegant solutions that do both—without compromise.
For Moens, skincare is just one piece of the wellness puzzle. Her background in yoga, holistic nutrition, and wellness retreats deeply informs her philosophy. She believes true skin health is about more than just what we apply externally; it’s connected to how we eat, sleep, manage stress, and care for ourselves overall. This holistic perspective is woven into the brand’s DNA, resulting in skincare that’s both luxurious and functional, encouraging daily rituals of self-care.
The brand also fills a significant gap in the market. Many skincare lines cater to teenagers with oily skin, leaving adult women with dry, aging, and breakout-prone skin feeling underserved. Lilac + Flint creates thoughtfully curated products for this niche audience, ensuring that effectiveness never comes at the expense of elegance or skin safety. Women no longer need to settle for products that don’t suit their skin’s unique challenges.
Education is at the heart of Lilac + Flint’s mission. Flint and Moens believe that informed customers make empowered choices. Through detailed ingredient breakdowns, open customer engagement, and personal consultations, the brand fosters transparency and trust. Flint’s role as co-founder of the Esthetician Think Tank, a professional group with over 13,000 licensed aestheticians, further strengthens this mission. Their collaboration with DermaJEM integrates cutting-edge skincare technology with their formulas, extending their vision into treatment rooms across the country.
Since its launch in 2019, Lilac + Flint has evolved from a bootstrapped venture to a growing brand recognized across the U.S. and Canada. New offerings, like the Bali Box—a travel-sized luxury kit inspired by spa rituals—and the Bakuchiol Oil, a sun-safe alternative to retinol, reflect the brand’s responsiveness to its community. Sustainability remains a key focus, with ongoing improvements to eco-friendly packaging and mindful sourcing.
Lilac + Flint is more than a skincare brand. It’s a movement that champions healthy skin, self-love, and the power of confidence. For founders Moens and Flint, skincare is personal. It’s transformative. And above all, it’s a daily opportunity to show up as your most radiant, empowered self.
